Become a H.E.R.O.

Core Belief 1: Defense wins championships

Picture a beautiful, lavish home, complete with a home theater, a gym, and a spacious basement—a dream for many. But then imagine pulling up the basement carpet to discover cracks and signs of moisture. What if your foundation is flawed? It could endanger the value of everything you’ve built.

Or consider a talented sports team who is doing everything they can to win games—except protect against the cracks in their defense. When the team is you and your family, and the game is your life, those cracks can undo everything.

Scenarios like these are the essence of our first core belief: "Defense wins championships." It means that the first task in any financial plan is to lay the right foundation. And the right foundation is a defense against the unforeseen.

For high earners, particularly in the medical field, these foundations are often ignored or delayed. After finishing your training, there's an understandable eagerness to 'catch up,' to start building that dream home immediately. However, just like a house, your financial plan needs a solid foundation.

The most significant asset you have isn't your home, boat, or even your 401k; it's your ability to earn. Protecting this ability is crucial. Disability insurance, life insurance, emergency savings, and other asset protection tools are not just safety nets; they are the bedrock of your financial wellness.

Core Belief 2: Relationships are critical

We believe relationships lie at the heart of effective financial planning. By understanding your aspirations, fears, and goals, we tailor our strategies to fit your unique circumstances and life story. It’s not just about numbers and charts; it’s about knowing you and what drives you. Even our fee structure is intended to let us focus on understanding what’s important, regardless of how much time it takes.

Furthermore, we don’t accept all clients. Our selective process ensures that our relationships are more than just professional engagements. We look for a mutual fit, where both parties can engage in a meaningful, productive journey towards financial wellness. This process involves understanding your personal story - your family, your hobbies, your dreams. Money is more than just a means to an end; it's a deeply emotional aspect of life, intertwined with your values and aspirations.

Additionally, as your financial advisors, we wear multiple hats:

• Partners in Education. We want to empower you with knowledge and insight into your financial situation. For instance, we might explore the pros and cons of paying off your student loans early versus investing those funds elsewhere. While the numbers might favor one option, as a financial planner for physicians we understand that personal feelings about debt and security play a significant role. Our job is to provide you with the information and support you in whatever decision aligns with your values.
• Partners in Empowerment. We truly want to empower you to achieve your goals and dreams. One of our clients was once overwhelmed with emotion because she had realized for the first time in five years the true potential of her earnings. Our guidance allowed her to not only plan efficiently but also to spend and live without guilt, knowing that her financial plan was sound.
• Partners in accountability. We understand that life is busy, especially for high-earning professionals. Often, important tasks like estate planning are postponed indefinitely. Our third role is to keep you on track, ensuring that your plans turn into actions, securing not just your present but also your future.

Core belief 3: Action beats talk

Discussions and planning are pivotal, but they are just the beginning. Our commitment to our clients is about turning those plans into tangible actions. Every interaction with our clients culminates in a clear action list, ensuring that both parties know their responsibilities and next steps.

This is especially important for high earners like doctors, who often find themselves in a whirlwind of financial, life, and career decisions post-training. Our role is to streamline this process, transforming plans and discussions into actionable steps that lead to real, measurable progress. Whether it's optimizing debt repayment, planning for retirement, or investing wisely, our focus is on action—on making things happen for you.

Core Belief 4: Coordination is crucial

As financial planners, we act as the financial 'quarterback' of your financial team. This involves harmonizing the efforts of various professionals, including CPAs and lawyers, to ensure a cohesive and comprehensive financial strategy.

Each professional brings a unique perspective and skill set. For instance, a CPA might focus on minimizing your tax burden, while a lawyer ensures your assets are protected and your estate is in order. However, without coordination, these efforts can be fragmented, even counterproductive.

Our role is to ensure that all your professional advisors are not just working for you but with each other. This holistic approach helps ensure that every aspect of your financial life is considered in unison, from tax planning strategies to estate management, ensuring your financial plan is robust, resilient, and responsive to your changing needs.

Core Belief 5: Success must be defined

The final pillar of our strategy revolves around a fundamental question: What does success mean to you?

Without a clear definition of success, financial planning can become a never-ending pursuit of just more. We help you define what financial success looks like, setting clear, achievable goals.

This process is akin to health monitoring. Just as regular checks on weight or blood pressure can lead to improved health outcomes, tracking financial metrics like assets, liabilities, and net worth ensures continuous improvement in financial health. By regularly reviewing these metrics, you become more conscious of your financial choices and their impacts.

Finally, defining success involves understanding your destination. Where do you see yourself in the future? What lifestyle do you envision for your family? By setting a clear 'North Star,' we can chart a course that not only meets your financial needs but also aligns with your personal values and goals.

Ready to secure your financial future as a high-earning medical professional? Schedule a free consultation with Ben Yin at GenFi.